Bar Palila

With inspiration taken from the tropical beaches of Hawaii, to mediterranean European islands, the rugged nature of coastal shorelines, to the beach-barbecues of Australia, Bar Palila serves simple, fresh and colourful cuisine in an earthy setting. A relaxed, poolside-beach club evoking the natural-side of island life.

Name generation & brand story was established, developing into a full brand identity. The name is inspired by a vibrant-yellow tropical bird called the Palila, found near beaches, trees and luscious islands – epitomising the sunny, carefree and uplifting atmosphere the brand brings. The bird is also represented within the brand’s bespoke icon, alongside a palm tree, water and sand dune. Archival cyanotype- prints of algae were used across the brand as the main source of imagery, pairing beautiful, rich blue tones with colourful bursts of energy. Everything else followed, from menu designs, to stationery, to coasters, and everything in between.