ONCE

ONCE offer exclusively-tailored, travel experiences that transcend the ordinary, for esteemed clients and UHNW individuals. Those who aren’t looking for standard travel, rather those looking to collect priceless memories made through incredible moments, that truly only happen once in a lifetime. Evoking an elite, travel private members’ club, ONCE offer complete confidentiality and high-end service.

A full brand identity suite was established, including creative direction, typical brand assets, and a full logo family including: main logo, monogram and the bespoke peacock brand emblem. The peacock idea was derived from a peacock's ancient symbolism of exotic beauty from far-away lands; their ‘all-seeing’ vision through their ‘tails of many eyes’; and their historical association with royalty, power, wealth and high importance.

Taking visual cues from luxury regal goods and premium brands, the visual identity evokes everything elevated and well-crafted. Separating exquisite destinations into categories, a secondary brand colour palette was created especially for each category, giving each one it’s own individual look and feel. Collateral spanned everything from luxury notepaper, business cards and member welcome packs.